WhatsApp Business to drive sales through its integration with Facebook Page Shop.
Small business owners are always looking for ways to make work easier.

That is, to manage their time well and be able to schedule tasks appropriately.
WhatsApp Business allows for easier communication with customers.
The WhatsApp Business is a free and useful tool for small business owners.
It offers a cost-effective way to help you get more sales and grow your business.
So, you’re looking for ways to get more sales right?
This post looks at the features of WhatsApp Business that help to make doing business easier for small businesses.
It also shows how you can have a Facebook Shop and sell through WhatsApp Business.

Is WhatsApp Business a supported application or a third party application?

The WhatsApp Business is a supported application and not a third party application.
It is actually a cross-platform service owned by Facebook.

Why should I use WhatsApp Business to drive sales as a small business owner?

If you live on a country like Nigeria, you are probably already used to the WhatsApp Messenger version.

You’ll also appreciate the importance of WhatsApp for communication.

It is almost impossible to stay in contact with others without the app.

Many people use it because it is a cheaper way to call and chat with people all over the world.

However, the business version was built with the small business owner in mind.

This is because small business owners are always looking for ways to be effective at a minimal cost.

Features on WhatsApp Business to drive sales.

There are special features on WhatsApp Business to help you communicate better with customers and to drive sales.

These features make the business version preferable for small business owners.
Especially, if you want a more efficient and professional outlook.
The app has features similar to the personal app but with other features to support business people.
Here are the features and reasons why the WhatsApp Business is a useful tool for small business owners.


With WhatsApp Business, you can make calls for free both local and international.

Although data charges depends on provider.

In addition, you can send multimedia and there’s the feature for group chats as well.

Business profile

You can create a business presence using WhatsApp Business.

By adding information such as business description, email address, business address and website.

Therefore unlike the personal version, you can have a business profile that can help to grow your business.


The business version allows small business owners to communicate efficiently with their customers.

You can message your customers easily and at a cheaper cost compared to sending an SMS.

Although this feature is not unique to the business app, because it is a similar feature with the WhatsApp Messenger.

However, the business version has tools to automate and respond quickly to your customers.

In addition, with the business app you can sort and send quick replies which helps to make sending messages easier.

Quick Replies

With Quick Replies you are able to save messages you use frequently.
So that you can reuse them in a timely manner.
Automated messages help you to respond to customers even when you’re away.
For example, you can create a message that greets your customers and introduces your business.

Sorting your contacts.

Labels help you to sort your contacts. You might be wondering what Labels are.

Labels are made of different colours and are used to organise your chats and customers.

In addition, it helps you to find your messages easily.
The app comes with five Labels namely:

  • New Customers.
  • New Order.
  • Pending Payment.
  • Paid.
  • Order Complete.

You can create more Labels to suit your needs.
Unlike the personal version, you can also send specific broadcast to Labels.


Catalog is a mobile storefront to display your products.

For example, rather than displaying your goods on WhatsApp Messenger status that disappears after 24 hours.

The catalog is there to help you showcase your products for as long as you wish.
This can help make your products more visible and more people can see what you have to offer.

Web integration

Although WhatsApp Business runs on mobile devices. However, it is also assessable on desktop computers.

It can be integrated with your website or Facebook page.

Customers that visit your website can chat with you directly on WhatsApp through a chat button on your site.

Can I have both WhatsApp Business and WhatsApp Messenger on the same phone?

Yes, if you already have a personal number with WhatsApp Messenger.

You can also download and install WhatsApp Business on the same phone and register your business number on it.

In addition, it’s not only mobile numbers that you can use on WhatsApp Business.

You can also use a fixed phone number (landline) with the app.

How to use WhatsApp Business to drive sales using Facebook Page Shop integration for free.

You can drive sales by taking advantage of the Facebook Page Shop and WhatsApp Business integration.

This method might interest you especially if you sell locally and you don’t have an eCommerce website.

You can open the Facebook Page Shop as a means to display your products.

When a customer contact your WhatsApp Business through your Facebook Page.

Then, you can conclude the transaction with them off Facebook.

This way, the Facebook Page Shop gives you a storefront for free.

According to the WhatsApp Business policy: although sending advertisement, marketing or promotional messages is not allowed.

You can respond to a person who contacts you directly as a result of an advert you have placed on another platform outside of a WhatsApp thread.

What is a Facebook Page Shop?

Facebook Page Shops have different features depending on your location.
On a shop you can add as many products as you want. There is no limit.

The Facebook Page Shop also allows you to arrange your product inventory in such a way that your customers can browse your Facebook Page Shop by category.

You can reach more customers and make more sales by linking your WhatsApp Business to your Facebook Page Shop.

Opening a shop on Facebook requires having a Facebook Page.

However, you’ll need to engage your Page fans and keep bringing traffic to the Page just like you would on an eCommerce website.

Only that the Facebook Page is for free!

How do I open a Facebook Page Shop?

You can create a Facebook Page if you have a normal Facebook account.
Make sure you use your business name, so that your customers will know that it’s your business. Except if yours is a personal brand name.
Just make sure you think about that aspect for consistency sake.
Although you can apply to have the name changed later.
The challenge with a Facebook Page is that, you’ll need to invite people to your page.
However, if you already have lots of friends on your normal account, then great!
Just select each one and send an invite. Note that not everybody will respond, so you may need to spread the word about your new Page.
If you want your reach to be beyond your family and friends and get more people. Then, you will need to advertise using Facebook ad.
But you may not worry about that initially. Especially if you have thousands of friends already – alot of people do.
After opening your page, you’ll see the shop option.
Opening a shop is also straight forward. Just follow the instructions to create your shop and upload your products.
Here are some other WhatsApp Business questions answered.

How many contacts can add me on WhatsApp Business link?

WhatsApp Business does not place a limit on the number of people that can contact your business. However:

  • You may only contact people if they have given you their mobile number.
  • Or if they have agreed to be contacted by you over WhatsApp.
  • In addition, messaging limit does not limit the number of messages your business can send.
  • However, there is a limit to the number of users you are trying to message.
  • A business in tier 1 ( when you just register your phone number). Can send messages to one thousand (1k) unique customers on a rolling 24-hour period.
  • While Tier 2 and tier 3 allows you to send messages to ten thousand (10k) and hundred thousand (100k) unique customers respectively, on a rolling 24-hour period.

How do I invite someone into a group on WhatsApp Business?

You can also create groups on WhatsApp Business.
In order to invite someone into a group on WhatsApp Business, you need to send an invite link to them.
The person you are inviting can already be your phone contact.
However, it is also possible to send an invite link to a non-WhatsApp member.
That is, someone not on your contact to have a link. As long as they have the app and accept your invite, they can join your WhatsApp Business group.


Small business free online tools for entrepreneurs in Nigeria.

This article presents a list of small business free online tools for entrepreneurs in Nigeria.
Small business owners are often looking for bargains.
Therefore, any free tool that can support your business is always a good bargain.
Here are free online tools that support small businesses in Nigeria.

free online tools for entrepreneurs, free tools for small business, small business free online tools for entrepreneurs in Nigeria infographic.



The SMETOOLKIT is an online platform that provides small business free online interactive and eLearning tools.

Also, small business owners and entrepreneurs in Nigeria can get locally relevant and important business management information and free training resources.

You’ll particularly find the online calculators useful in getting important figures for your business.

If you are struggling with keeping accurate records, there are videos to assist you along with the calculators.

Whether you are writing a business plan or carrying out a self-assessment.

For whatever reasons you need to present clear financial forecasts or statements, these tools are very helpful.

The following calculators are available on the SMETOOLKIT:

  • PAYE calculator.
  • Debts to equity calculator.
  • Return on equity calculator.
  • Return on assets calculator.
  • Quick ratio calculator.
  • Operating profit percentage calculator.
  • Net profit margin calculator.
  • Loan payment calculator.
  • Gross profit margin calculator.
  • Debt to assets calculator.
  • Current ratio calculator.



Social media consists of online technologies, practices or communities that offer marketing opportunities for small businesses in Nigeria.

It mainly involves participation, sharing, interaction, and collaboration using online technologies.

Social media include:

  • Collaborative projects (e.g., Wikipedia)
  • Blogs and micro-blogs (e.g., Twitter)
  • Content communities (e.g., YouTube)
  • Social networking (e.g., Facebook)
  • Image search (e.g., Pinterest) and virtual game worlds, and virtual social worlds.

Most social media platforms are free to join but you pay in order to advertise on them.

In addition, entrepreneurs use social media free online tool to generate content, share opinions, insights, experiences and perspectives with each other.

In order to engage people in discussion, sharing, and collaboration on an ongoing basis on social media, you content needs to be refreshed quite frequently.

Facebook, Instagram and Twitter are the most widely used by small businesses in Nigeria.

However, small businesses will also find Pinterest to be an invaluable source of sales traffic – almost a search engine in it’s own right.

Brand studies have shown that Pinterest is more effective at driving sales than other forms of social media.


The WhatsApp for business is a free to download app that was built specifically for small business owners.

Every small business owner in Nigeria should make use of this free tool. It differs from the personal WhatsApp because it has features that supports your small businesses.

Here are features on the app that can help your business grow as a result of improved communications with customers.

Business profile helps you to display your business information for customers and prospective customers.

You can display helpful information such as: your business address, business description, your business phone numbers, website and email address.

Quick replies helps you save and reuse messages. Small business owners are always on the run doing many things at once.

This feature allows you to automate responses especially answers to common questions about your business.

Automated replies in WhatsApp for business is a tool that allows small business owners to create automated messages such as away messages or greeting messages to introduce your business.

Labels are colour coded and helps you to sort your small business contacts and chats.

You can label your contacts according to label descriptions  such as

  • New customer
  • Prospect.
  • Pending Payment.
  • Order Complete etc.

Some labels are already on the app but you can also add more descriptions as you wish.

You can then send chats to different contacts on different labels.

For example, rather than send individual messages to each new customer, you can send to all new customers at once.

This helps you to save valuable time.

Catalog in WhatsApp for business allows you to display your products.

If you’re a small businesses owner still using the status update on your personal WhatsApp to display their products.

This feature is a great reason to get the app for your business.

Especially for fashion and beauty small business owners.

Or any other small business, this is a useful feature as long as you need to display your products or services.

Video calls are available if your phone’s operating system is supported.

For Android users, it is available on Android 4.1+ and a strong internet connection is needed.

Furthermore, you can make group video calls with up to 4 participants.


Mailchimp is a marketing platform that helps small businesses manage their engagement with clients and customers.

You can build a landing page to capture information from contacts.

In addition, you can use Mailchimp to design beautiful campaigns.

A campaign is a message about your business that you share to an audience through channels such as email or ads.

Mailchimp helps you get this done and you get data analysis as well.

In addition, if you have an upcoming event and you want to collect signup forms, you can create simple signup forms on the Subscribe app.

Mailchimp is available for iOS and Android. This means that, you can manage your account on the go.

The free plan is good for small business start-ups. It allows up to 2,000 contacts and 10,000 emails per month.


This free tool from Google for small businesses. It is a combined free marketing and communications as well as a business site tool.

Google My Business gives your small business the following:

  • Free local listing on Google.
  • Free business profile.
  • Customer engagement.

Everyday, people are asking google questions about products or services that your small business provide.

With a business listing on google, people can easily find your business.

You get the opportunity to determine how your business profile is seen in local searches.

In addition, you can feature your best products in the gallery.

New prospects can read reviews about your business from existing customers.


Zoom is a collaborative online tool for small businesses.

It is useful if you need to hold online meetings, trainings and give technical support.
You can also hold video webinars for your marketing events.

In addition Zoom allows collaboration-enabled conference rooms, phone system and chat.

On the free plan (which would be sufficient for most small businesses), you can host up to 100 participants.

One-to-one meeting is unlimited but group meetings have a 40 minutes limit.

In addition, on the free plan, you have access to the video conferencing, web conferencing and group collaboration features.

Ticket support is also available.

Furthermore, you can record YouTube videos for free using Zoom. Although video editing is only available in paid subscription.

You can record for free on Zoom and then upload it to YouTube and do the editing on YouTube.

Zoom is a multi-platform app. Therefore, you can use it on-the-go on Android and iOS or run the app on Windows, macOS or Linux.



This is a free product by Google that small businesses can use to build hubs for internal project collaborations and teams websites.

It has drag and drop features which makes it possible to develop websites within 10 minutes.

It has sharing permissions which means that you can make the site only accessible internal to your business.

Therefore, you can use Google sites to work real time with someone else in a different location.

Furthermore, you can use it to develop public facing websites by making it accessible to the public.

Google site is responsive, and also optimized for tablets and websites.


With a Google account you can create a simple blog for your business using Blogger.

You can create a blog with simple templates and designs.

It comes with a free domain (blogspot.com) but you can buy you own domain name.


This post presented a list of small business free online tools for entrepreneurs in Nigeria.

Hope you found the article useful. The list will be updated with more free tools as they are discovered.