Craft small business stories that sell using three great ideas. Telling your small business story can influence how people receive your product or service.
Storytelling helps to create a sense of purpose, connecting you to the individuals your product or service is designed for.
Storytelling can influence how people perceive your business progress; through it, you can show others how your product or service can bring a positive change
Even a new business can win customers over with a compelling story that highlights the future prospects of the business.
Benefits of small business stories
- A benefit of storytelling is that it can help persuade key stakeholders – employees, investors, and consumers – to invest in your company.
- A small business story, if convincingly delivered, can persuade stakeholders in a way that growth charts never could.
- Small business stories can help you understand where you’ve been, where you’re going and most importantly, why you’re on the journey in the first place.
- You can use your business story to help make decisions and plan future directions.
Learning to tell good stories about your business is not complicated or scary as it may sound, you can do it.
Before I share with you the 3 great ways to craft and tell your business story, watch these four small businesses tell their stories in this video.
Learning to craft small business stories that sell
Michael Margolis in his Tedx video talks about the three pearls of entrepreneurial storytelling.
These are the three types stories or three parts of a story you can tell. Can you identify them in the videos?
Craft small business stories that sell by telling your origin story
You can craft business stories that sell by telling your story about how you made a choice based on certain unique circumstances.
Why did you start the business in the first place?
All entrepreneurs share a common story, they have all encountered some level of frustration about something.
Then, they go ahead to find solution by creating something.
Include what makes your business standout from the rest; this is your hook.
In addition, express the uniqueness of your small business by including your mission and purpose.
Let your brand story be consistent with your brand image.
Craft small business stories that sell by telling your customer story
Another way you can tell your small business story is by telling your customer story. A customer story has to come from a place of empathy.
Many people will connect with your story when they sense your product or service can help them achieve want they couldn’t by themselves or be a better version of themselves.
Let the customer feel like they are a part of your business. This helps to build trust.
Let people feel a personal connection with your brand message as you tell your customer story.
This will make people feel an emotional connection to your brand because your story is shared by others.
Telling your product story to craft small business stories that sell
Tell you product story for a winning story that sell. Talk about how you got to your present version of your product or service even if it was messy journey.
Let your product story reflect your personal connection to the product. For example, did it help your child? If so, other Parents will a similar problem are definitely more likely to connect with your product.
Include in your small business story how you have improved your product or service to provide solutions to customers problems.
What business tools have you used to make your product or service appealing?
What care have you taken to make your product or service a reflection of your brand?
Don’t forget to include the lessons have you learnt.
Make you communication honest, keep it simple, be authentic, and remember to create that sense of connection with your audience.